Literature Of Puritan Essays - American Political Philosophy

Literature Of Puritan Political Morality In Webster's dictionary, morality is defined as principles of right and wrong in conduct; ethics. The principles of morality have countless times evolved over the ages. In earlier times, death was an easy penalty for many crimes. These crimes today are considered minor and are penalized with a slap on the hand. Is this considered wrong? Who is the correct authority to consult on what is right or wrong? In today's society, two major factors concern how the way members of society act and behave. The first is our national government. Members of our government in positions of authority decide everything in our lives in the form of laws which determine our behavior. One of the most important documents written by our government is the Declaration of Independence. The monarchy was taking away power from the colonists and putting more demands on. In return, the colonists declared their freedom from their tyrant. In this document, it states, All men are created equal; that they are endowed by their creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness. The great men who wrote this down had a strong sense of morals. They believed that men were given rights by God that no one could take away. This is essential to the issue of morality because it determines the rights- that are agreed upon all- are wrong. This brings us to religion. Religion is a major contributor to how we think and act because it mirrors our beliefs in what we hold as right or wrong. An example of this is the native tribes of africa and South America where a number of tribes practice cannibalism. While this is considered a sin in most christian religions, the tribes have evolved into cannibalism as a way to survive in life and have no objections to their eating habits. The problem arises when the line between government and religion is crossed. While religion does not have to power to punish one physically, but rather soulfully of one has sinned. The government has the power to sentence punishment, yet should have no power concerning God. Many different religions have evolved all over the world and in the process, have people have been prosecuted in their faith. The first settlers in the new world came here to avoid prosecution from the powerful church/government of that time. Specifically, the Church of England headed by the king. Puritan leaders led their followers to a place where they could express their religion with no fear of other faiths. One such leader was John Winthrop. John Winthrop was a powerful Puritan governor in the colony of Massachusetts Bay. He believed that this was a calling from God for him to lead the new religious experiment-a covenant with God to built a model for mankind. We shall be a city upon the hill. declared Winthrop. As governor Winthrop held considerable power. He distrusted the commoners and thought democracy was the meanest and worst forms of government. Anyone who brought trouble or had indifferent thought were severely punished to save their soul. As one of his extensions of his powers he banished Roger Williams, a popular Salem minister with radical ideas and an unrestrained tongue, and Mistress Anne Hutchinson, A strong willed women who challenged the authority of the clergy by stating the truly saved need not bother to obey the laws of God or man. Several problems arise throughout this banishment. I am for a democratic society in which one can express his or her thoughts without the fear of prosecution. They did not have the luxury of this. The need for the expressment of ideas is essential for a growing environment. If no growth is made, then expansion of the community is halted to a standstill. The limit of new idea's must have a point, though. In recent news, the Unabomber has issued a ultimanium with his manuscript. In the past, such a request would have been rediculous. In his manuscript he expresses his view on the evils of technology. While a citizen is entitled to free speech and press, threatening murder is not such an option. There must be limits set.

The Louisville Slugger

The Louisville Slugger The Louisville Slugger The Louisville Slugger has been at the heart of baseball since 1884. A brand name of The Hillerich Bradsby Co., Slugger has dominated the market of wooden bats for decades. However, in the 1970's, introduction of aluminum brought unforeseen changes within the company's industry. When aluminum bats were approved for amateur and college play, the wood bat production fell from 7 million to 800 000. HB had to do something about it; otherwise, they would be out of business. Meanwhile, large aluminum companies were already involved in the baseball bat production, in order to increase their aluminum sales. Alcoa Inc. was one of them. Slugger made a decision to buy Alcoa manufacturing plant in order to establish its own production. That was an exceptionally smart solution. By doing so, they exempted themselves from unnecessary competition. If they had let Alcoa continue produce bats, Louisville's enterprise, probably, would have come to a halt. Afterwards, Slugger has built a new plant in C alifornia. The location was chosen in order to stay closer to the major aluminum suppliers. Transportation costs of materials play a significant role on the net present value (NPV). NPV is the difference between the market value of the product and the cost of its production. Therefore, close location to the materials supplier decreases the cost of production significantly. Slugger makes three different varieties of bets. Adult bets, youth bets, and softball bets. They all feature barrel diameters between 2 and 2 inches. Tubes are cut to lengths from 16 to 30 inches. Therefore, a number of different set ups is provided to facilitate manufacturing. It is a well-known fact that product variety adds to costs for any assembly. Various tube sizes have to be cut that raises material losses. Workers have to modify five different machinery set-ups every day. It takes from 10 to 15 minutes to make that change. In total one hour of the productive time is wasted just to adapt to the new product. Therefore, manufacturing productivity decreases. Productivity is a measure of how well inputs are used in the business. It is a ratio of the created product to the input applied. In order to calculate the cost of machinery alteration, an amount of items manufactured has to be known beforehand. Louisville plant produces 5500 bats a day. If we divide a total number of bats by the amount of hours a day, we will get 229 bats manufactured each hour. Hereafter, we should multiply this amount by the market price of a single bet to determine the cost of the time spent on the machinery alteration. The next important concept is machine utilization. It is a productivity measure for equipment that is equal to actual running time divided by time available. This figure is expected to decrease with the increase in the product variety. There are about 300 models of bats currently produced at the Ontario plant in California. There are approximately 50 machinery set ups that have to be operated to facilitate manufacturing. Aluminum bats are more complex to make. In order to increase efficiency, an employee is trained on one station only. This tactics assists workers to gain good skills; therefore, their performance is increased significantly. There is a considerable demand for aluminum bats in baseball today. However, professional league has not accepted them yet. This has to do with the ball speed. It has been proven that baseball hit by the aluminum bat came off so fast that it could hurt the player. Consequently, NCAA Executive Committee approved the new ball-speed standards requiring the baseball to come off no faster than 93 mph. Therefore, new bats had to perform like wooden bats. This was quite a challenge for the bat producing companies. Transition to the new bat design would increase the company's losses. It takes three years to create, test, and implement new alloys for the bat's manufacturing. Therefore, the company has to continue producing bats that do not qualify for sports competitions, yet only for the home use. Consequently, market share reduces causing a substantial profit loss. When a regulating agency brings new design standards, manufacturer is forced to buy new materials or equipment to fulfill those requirements. For instance, in 1998, NCAA mandate imputed that bats used by college players had to be heavier and narrower. That requirement would involve some new material to be placed inside the tube; otherwise, thickness had to be increased. This is a good example how significant it is to maintain the safety-stock levels. This is an additional inventory used to help in meeting the demand uncertainty. Sports industry companies should adapt to technological changes constantly in order to adapt to new standards. Hillerich Bradsby has its own plant in California. All the processes are maintained by them from start to finish. They have an enormous technological capability to bring changes to their designs and follow new trends in the market. The company's peak shipping periods are in February and March. The plant has plenty of operating time to administer new modifications. Louisville Slugger continued to maintain its market share due to timely response to technological changes by purchasing fully stocked plant in California back in 1970's. Heaving learned how to manufacture aluminum bats, Slugger provided itself with a strong customer base that makes up 95% of all consumer market today.

Creating Good Relationships with the Public through Well Designed Dissertation

Creating Good Relationships with the Public through Well Designed Communication - Dissertation Example Good design is always an important element of any creation, but in politics the impact can be a defining element for the future. Chapter 1: Introduction Introduction Design is a part of the way that life is translated through the creation of objects and ideas that support modern life. When a design is flawed, the purpose of an object can become a hindrance to an effective result. An example of this can be seen in the butterfly ballots in Florida during the 2000 election in the United States where the Presidency was affected by the inadequacy of the design. The future of the world was impacted by the decision that was cast through a voting system that was inadequate to the purpose of its design. Discussing Design Design is the kind of word that has a great many meanings and can be applied to a great number of applications in the human experience. Designing something means creating an arrangement that will meet a specific goal. Design can mean creating a visual impact through the edito rial point of view as it is adapted for fashion or for interiors, or through the impact of design aesthetics on a message that is intended to persuade or inform. Design, in all of its forms, is an action and the consequence of the action is to communicate something from the designer to the public with the designed product being the conduit of the information. To design is to intend a communication. There are a great number of ways in which design impacts our daily life without considering that it has been designed to specifically create intent for the framework of the way we perceive the world. Culture is created through the application of designed perceptions on the way in which life is lived. This does not mean that the communication of the design has the impact that is intended, but it does mean that it will have a form of impact that can influence the direction of cultural development. Design is the activity of the creator, but the meanings that are interpreted from what has bee n designed belongs to the public. The conduit, the object that has been designed does not always have to be a tangible item. The design intent can be intangible, a method of creating communication that impacts the receiver in such a way as to enact an impression towards information that the designer wishes to convey. The design of this impact can be through a variety of related symbols of what is intended, everything from the clothing that an individual who represents that information wears to the way in which text that is related to the information is chosen to convey some form of meaning upon the words that are used. Summary The following paper is intended to explore the way in which design has impacted the political landscape, using the United States as a central example. Modern life is the result of design as objects can be seen as a part of the development of culture for the utilitarianism of the objects. When the utility of an object fails, the consequences can be understood a s long reaching and fateful in terms of how the world evolves. Design, therefore, is an act that is aggressive and

SSADM Research Paper Example | Topics and Well Written Essays - 1750 words

SSADM - Research Paper Example (Structured systems analysis and design method.2007) moreover, the SSADM is a system that helps to examine the information system as, well as to design pertaining system. Since 1980, the SSADM (Structure System Analysis & Design Method) technology was produced for the CCTA. In addition, this technology was related to UK government organizations that implement the SSADM technology. However, â€Å"SSADM† and â€Å"Structured System Analysis and Design Method† is a Registered Trade Marks of Office of Government Commerce (OGC) that is located in the United Kingdom’s Treasury (Great Britain Treasury Central Computer and, Telecommunications Agency, 2000). In order to make possible information system design, the SSADM technology relies on waterfall model to reach the destination. The SSADM can be originate as a core element for defined documented approach regarding system designing and help to evaluate an updated Rapid Application Development procedure such as DSDM. Dur ing development and growth, the SSADM is following a waterfall life cycle model that incorporates physical design stage study. In addition, the analysis stage includes intense association needs in SSADM. From every stage, the users are prepared to sign off guaranteeing that the requirements are satisfied. Furthermore, a number of illustrative representations related to the system are provided to the users in order to ensure better data understanding. The development projects related to the SSADM are further divided into series of phases, units, periods and tasks. Moreover, the data modeling is considered as a first model that is developed in SSADM. 2 SSADM Aims and Objectives In order to identify and classify projects that are suitable for SSADM project management, the SSADM will offer a framework. The SSADM in reality separates the projects that are related to the project development into small elements, project steps and procedures. The objectives of SSADM are mentioned below: Pro ject management is enhanced along with connected institutions. Better and improved usage of both skilled and unskilled employees. Enhanced and important systems are guaranteed. Employees’ loss is considered in all projects. Projects are assisted by computerized tools such as, integrated application engineering systems. A framework is formed for improved communication between the members of project. This framework incorporates all the tools related to the software development life-cycles, production stages and physical application design. 3 SSADM Advantages and Disadvantages SSADM leverages many benefits by using different techniques for determining visibility and capability of information systems. These techniques are considered as one of the major benefits of SSADM. Moreover, the identification of entities along with their relationships established within the system is tested by logical data modeling techniques. Moreover, logical data modeling technique shows changing data f rom its original state to the updated one. Furthermore, it also holds space for entities that are transmitted via routes that manages data flows within the system. Moreover, credentials pertaining to event modeling define the entities and their impact on business information systems. Consequently, these techniques encompassing perspectives and processes provides the most complete and to the point model.

Portfolio, this is for ELS program Essay Example | Topics and Well Written Essays - 750 words

Portfolio, this is for ELS program - Essay Example My portfolio, as stated earlier is organized topic wise. These are the particular topics that have been covered in English Language studies. A table of contents that show the specific and their particular page numbers. Coupled up with their individual sub topics, this table of contents will act as a guide to where to find the specific information that needs to be evaluated. Folders have also been used to separate the sections of my work. This folders help to give a systematic arrangement of the samples that have been attached in this portfolio. Pictures of the specific assignments and tasks have also been attached in order to give a first hand recount of what the course was all about and the individual tasks that have been given and discussed. English Language studies is an advanced writing course that teaches sentences and multi paragraph essay writing. It also offers practiced of the specific topics of interest in the course. The course is a practical one that tends to involve the learners in every activity done. The activities are in terms of home works, assignments, timed writing, in class activities, peer evaluation and also writing assignments which all help to improve learners writing skills in English. The course focused on various topics that have been sampled in this portfolio. It helped to develop abilities on; Here we were able to learn more about noun phrases. Also the structure of these types of phrases was also focused on. We were given examples and samples of the phrases to help improve our understanding of Noun phrases. Apart from the structure, we also learnt on what the noun phrase are made up of; the head and the tail. The head is what determines the shape and use of the particular noun phrase. The position of noun phrases in sentences was also focused on. The position of these noun phrases helps to determine the

Survival of Organisms in Extreme Conditions

Survival of Organisms in Extreme Conditions Organisms, known as extremophiles, survive in environments that other terrestrial life-forms find intolerable and in some cases lethal. They are evolved to survive in extreme hot niches, ice, and saline solutions, also adapting to survive in varying pH conditions; extremophiles are even found to grow in toxic waste, organic solvents, heavy metals, or in multiple habitats thought previously to be inhospitable for life. Within all the discovered extreme environmental condition, a variety of organisms have shown that they are able to not just tolerate these conditions, but they require these conditions for survival. If organisms can survive in these hostile environments on Earth it seems feasible that there could be life present in other areas of our solar system. Extremophiles are classified according to the conditions in which they grow. These sections can be further divided into two broad categories: extremophilic organisms which need these hostile conditions to survive, and extremotolerant organisms which can withstand the extreme pressure of one or multiple conditions however, grow optimally at normal and less hostile conditions. From all three domains of life, i.e. bacteria, archaea, and eukarya, extremophiles can be found. Most extremophiles are microorganisms with many of these being archaea, but protists, in the eukaryotes, have some extremophiles from the families: algae, fungi and protozoa. Archaea are the most common extremophilic domain, however are generally less versatile than bacteria and eukaryotes in at adapting to differing extreme environments. Although, some archaea are some of the most hyperthermophilic, acidophilic, alkaliphilic, and halophilic microorganisms known. The archaeal Methanopyrus kandleri strain 116 will tole rate and grow at temperatures up to 122 °C (252  °F), while the genus Picrophilus (i.e. Picrophilus torridus) are some of the most acidophilic organism, growing at a pH as low as 0.06. Bacteria like cyanobacteria, is best adapted to environments with multiple physicochemical parameters, by forming multi-layered microbial mats with other bacteria. They can survive in hypersaline conditions and alkaline lakes, which support high metal concentrations and low availability of water or xerophilic conditions, in a group of endolithic communities in stony desert regions. However, cyanobacteria is rarely found in an acidic environment at a pH lower than 6. Not only does this give insight into the origin of life on Earth, but opens up a new realm of possibilities for life elsewhere in the universe. Thermophilic bacteria are common in soil and volcanic environments i.e. hot springs. Thermophiles are thought to be one of the original organisms to have survived on earth over 3 billion years ago, in an environment with much higher temperatures, this allows possibilities to assume that a life form could be found on another planet. The ability to proliferate at growth temperature optima well above 60 °C is associated with extremely thermally stable macromolecules. As a consequence of growth at high temperature and unique macromolecular properties, thermophilic organisms can possess high metabolic rates, physically and chemically stable enzymes, and lower growth rate with a higher end product yield. Thermophilic reactions appear more stable, rapid and less expensive, and facilitate reactant activity and product recovery. Most thermophiles are anaerobes, this is due to oxygen being much less soluble at higher temperatures, therefore is not available to the organisms. Thermophiles and acidophiles have membranes that contain tetra-ether lipids, which form a rigid monolayer that is impermeable to many ions and protons. The ether type lipids are far stronger than the ester lipids found in mesophilic organisms, also the lipid layers consist of more branched and saturated fatty acids. This gives a stronger lipid complex, and is most prevalent in Archaean thermophiles. Thermophiles also stabilize their proteins, DNA, RNA and ATP, however there is no distinctive reason for how they stabilize. Though, most thermophilic organisms have more Cytosine and guanine bonds as the triple bond is a lot stronger than the Adenine Thymine bond. Thermophiles have developed unique ways of heat stabilizing their essential proteins. The protein surface energy and the hydration levels of the exposed non-polar groups are monitored and minimized by packing the hydrophobic regions into a dense core, of the protein, by the amino acids charge-charge interactions. An increased number of salt b ridges and internal networks are present, stabilizing the internal structures and an elevated amount of synthesis of chaperone proteins. Chaperone proteins unfold and help to refold proteins that are not formed properly, this is important as during hot environment there is a higher chance of misfolded proteins. The methods thermophiles employ to survive on earth could be used to survive elsewhere in our solar system. Psychrophilic organisms or psychrophiles grow best at low temperatures (freezing point of water or below) in areas such as deep sea and polar regions. The main problems for organisms in this environment is the exponential effect on the rate of biochemical reactions and the viscosity of internal and external environments, which changes significantly between 37 µÃ¢â‚¬â„¢C and 0 µÃ¢â‚¬â„¢C. (Feller Gerday, 2003; Georlette et al, 2004; Russell, 2000). In an attempt to overcome the effects on the cytoplasmic membrane, i.e. permeability and hence transportation across the membrane, there is a higher lipid concentration in the membranes containing more unsaturated, polyunsaturated, methyl-branched fatty acids, and shorter acyl-chain length. The lipid head group within the membrane is also thought to be larger. All of these adaptations increase the fluidity of the membrane and in turn survival at lower temperatures (Chintalapati et al, 2004). Another adaptation for lower temperatures is the ribosomal extract, RNA polymerase, having a larger elongation factor and the presence of peptidyl-prolyl cis-trans isomerase which have shown to retain activity near 0 °C in multiple differing psychrophilic microorganisms, like Moritella profunda, Another enzyme catalyses cis-trans prolyl isomerisation, and its high activity and overexpression at low temperatures might be important for overcoming the impaired folding protein rates. Likewise, nucleic-acid-binding proteins like Escherichia colis CspA-related proteins and RNA helicases, which are important in the transcription and translation of DNA and RNA secondary structures, are also overexpressed (Berger et al, 1996; Lim et al, 2000). The relationship between the flexibility of the membrane and the increase in activity is meant to create quite an unstable organism however, only in mesophilic environments. In a comparison of thermodynamic parameters between psychrophilic enzymes and their mesophilic homologues, at low temper ature there is a decrease in activation enthalpy, meaning a decrease in the number of enthalpy-driven reactions that have to be broken in catalysis. Organisms in this habitat are also considered to be oligotrophic as they live with lower nutrient content. Psychrophiles could use all of these adaptations in similar environments except Earth. Acidophiles and alkaliphiles are optimally adapted to acidic or alkaline pH values, acidophiles live in a higher concentration of Hydrogen ions as, Alkaliphilic organism live in a higher concentration of hydroxide ions. Acidophiles partially deflect the flow of protons into the cell by reversing the membrane potential with a reduced pore size in the membrane channels. By having a highly impermeable cell membrane organism can restrict the influx of protons, with their chemiosmostic gradient and by actively exporting protons out of the cell maintaining a habitable internal pH. In comparison to mesophiles, acidophiles have a higher proportion of secondary transporters which reduce the energy demands associated with moving protons, solutes and nutrients across the membrane. Acidophiles contain more DNA with a high proportion of protein repair mechanisms which repair at a lower pH, in B.acidocaldarius there is a higher level of cytoplasmic buffering found. In most acid environments there is a high metal content which these organisms use in their favour to stabilize their intercellular enzymes. In alkaliphilic organisms, such as Bacillus pseudofirmus and B.halodurans, oxidative phosphorylation occur to support non-fermentative growth and proton-coupled ATP synthases occurs, using proton-motive force (PMF) but mostly from the sodium-ion gradient. A major adaption of the alkaliphiles for surviving in their environments is within the diversity of their enzymes. Mesophilic organisms produce enzymes with similar activity however, do not have the same enzymatic capacity to cope with the increase pH. An internal pH is maintained by the active and passive regulation mechanisms across the membrane, actively removing the hydroxide ions. The addition of cytoplasmic pools of polyamines and low membrane permeability, with sodium ion channels actively regulates these levels. Alkaliphillic bacteria also compensate for the high levels by having a high membrane potential or coupling Na+ expulsion through the ETC. All of these processes used could be utilized by interplanetary organism. Throughout our solar system there are many environments where some of these extremophiles could use their adaptations to survive. The main necessity for life would be the presence of even a minimal supply of water. In our solar system there are environments thought to be able to support life. Titan, one of Saturns moons, has sustainable atmosphere composed primarily of nitrogen, similar to earths. There are many ammonia and methane lakes on titan that theoretically could combine, in an electrically charged environment, to make an organic habitat. Thermophiles that also contain sulfureted properties could survive there as they survive in similar conditions in the deep ocean hot springs. Enceladus, another of Saturns moons has an abundant supply of water vapour geysers and Europa, one of Jupiters moons, both are thought to be entirely covered in ice. Psychrophiles and Alkaliphilic or Acidophilic organism could adapt to live in this environment. Enceladus is considered an active water w orld with oceans with Europa thought to have subglacial water systems under the ice layer. Models of Enceladus predict the oceans to be a solution of Na-Cl-CO3 with a pH of 11 to 12. This is a similar environment to Lake Shala in the Rift Valley Lakes, with a high alkaline pH and due to it being the deepest lakes on earth, a cold temperature at its lowest depth. Europa has a highly acidic water system and due to the total coverage of ice on the surface of the moon, any organism able to survive there must also be anaerobic. Overall, on earth we have many extreme environments which are considered lethal to most organism but are home to extremophiles, such as thermophiles, psychrophiles, acidophiles and alkaliphiles. From the way many of these organism adapt to survive on earth it is feasible that organism with similar adaptations could be present or could survive elsewhere in our solar system, in similar environments.

Essay --

Euthanasia is a well- discussed topic that includes multiple perspectives on the ethics of it. This is an important issue for any society to reconcile because it is a life and death issue. Euthanasia is a highly personal decision that can be made for many reasons. The moral and ethical concerns over euthanasia don't take into account the dignity of the one dying. Who decides the quality of a human's life? We did not have the chance to choose if we wanted to come here, so should we be entitled to the honor of choosing to leave? Over the years, the laws and ethical concerns regarding the controversial topic of euthanasia have been questioned repeatedly by society. Many have found it difficult to see their way through the many existing resources without feeling some hopelessness that the conflicting ideas on mercy-killing might one day be resolved. Euthanasia is defined as the painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma. It is also called â€Å"Physician- Assisted Suicide† or, â€Å"PAS† for short. The term comes from the Greek expression for "good death." Now, this short definition is a cause of debates all over the world. Doctors, politicians, religious leaders, lawyers, and general public argue over the law that would allow or forbid euthanasia. There are only two countries, which allow Physician Assisted Suicide; these are Netherlands and Belgium, and the state of Oregon in the United States. The issue of euthanasia has been an important turn in history for its differing points of view on the ethics. The first usage of the term "euthanasia" was from the historian Suetonius who described how the Emperor Augustus was, "dying quickly and without suffering in the arms of his wife, L... ...eligion does not think that a human being has a right to decide whether to die or not. As previously stated, as it was already mentioned is too subjective, and in general cannot be compared with the human’s sufferings, human’s unbearable pain and freedom to choose whether to continue living or not, and euthanasia should be better legalized in order to gain control over that process. I therefore conclude that no one can claim to truly know whether, or in what circumstances, euthanasia is moral or not. With the differing perspectives and opinions about Physician Assisted Suicide it is possible to try to answer this question by discussing the moral issues, but also it is not easy to say whether euthanasia is ever morally supportable. Of course, euthanasia should be differentiated from simple removal of life support from a patient who has already effectively succumbed.

Identify three (3) risks of the bid strategy Essay

After identifying the customer key evaluation requirements I have identified three risks that may affect our bidding strategy. First, I want to identify why it’s important to know your risks when creating a bid strategy to help you understand why I choose these top three risks. Risk management is the process of identifying risk issues and the options for controlling them, commissioning a risk assessment, reviewing the results and selecting amongst the assessed options to best meet the goals. The purpose of risk analysis is to help managers better understand the risks (and opportunities) they face and to evaluate the options available for their control. (Vose software, 2007) The top risk of the bid strategy for this company would be price. Price was selected as the top risk because although the company would like to win the bid, the price has to be within a range where they could also make money. The second risk selected is Logistics. This risk was selected since the product has to travel overseas. Depending on the time frame and the cost to have the product shipped the product may not make it to the destination in time. It is very important to have the product delivered in a timely manner to satisfy the end user requirements. Thirdly, the last risk selected is Customer Commitment. Our company must follow all the requirements in order to make the end user happy. Since the product is going overseas it will be hard to follow up on maintenance. Without having our own personnel at the end user location or close to the location it will also be a challenge if there are any issues with the product. Based on the three risks of the bid strategies that were selected there are also three opportunities to mitigate each risk. First we have the price, now when negotiating on the rate we will really need to do our research. It’s important to have knowledge of previous pricing and to also include overhead, packaging and transportation. Although, we have to take all these things into consideration we also have to remember we are not the only company bidding on this offer so we must rate acceptable amount. Next, we have logistics. Our company would have to negotiate with a freight forwarder for a reasonable rate to have the freight transported to the final destination. In order to negotiate a reasonable rate we would mention that if the rate offered is good this would be an opportunity for extreme growth. While we are negotiating we would have to make sure the transit times would be guaranteed in order to have freight delivered to the destination on time. Finally, we have customer commitment. This may be the most important opportunity of them all. If our company is able to provide a reliable solution to the end user needs we will gain past performance while making our customer happy. We will provide this service by checking with the customer on a monthly basis and sending an employee over to the end user location every two to three months to check that our products are working correctly. The flip side of risk is opportunity. Every bid carriers with it some opportunities beyond those represented by winning the contract. Potential opportunities include future additions or changes to contract value via market share, maintaining dominance in a particular area, protecting an area or contract from assault by competitors, or using the contract as a gateway to future procurements. Osborne, 2011) In conclusion, by looking into these risks and opportunities we will be able to determine whether we want to bid or no bid. If we cannot provide the end user with the requirements they need in a timely manner at a great cost it will not be beneficial for us to move forward with the bid procedures. As a company we must protect our brand and our products. So, we need to look closely at this conclusion to make our final bid or no bid decision.

Wellness Industry in India

INTRODUCTION In India, a country where traditional medicinal and health practices like Ayurveda and yoga have promoted the idea of mental and physical wellbeing since ancient times, a new concept of wellness is emerging. No longer limited to health, nutrition and relaxation, the new multi-dimensional definition of wellness encompasses the individual’s desire for social acceptance, exclusivity and collective welfare. WELLNESS INDUSTRY The 2009 FICCI-Ernst & Young (EY) Wellness – Exploring the Untapped Potential report classifies the Indian wellness industry into two segments: wellness services and wellness products.Expected to grow dramatically in the next years, both the segments offer great opportunities to wellness providers. At the end of 2008, the overall industry was estimated at around INR 27. 000 crore (EUR 4. 05 billion1), of which INR 11. 000 crore (EUR 1. 65 billion) represented by the services segment and the rest by the products segment. WELLNESS INDUSTRY SI ZE AND SEGMENTATION (EUR billion) 1,65 41% Wellness Products Wellness Services 2,4 59% Source: Ernst & Young and FICCIAccording to the study, the wellness industry has the potential to sustain a compound annual growth rate of more than 14% till 2012, with the wellness services market expected to witness an annual growth of approximately 3035% till 2014. 1 The conversion rate utilized in this report is 1 INR = 0. 015 EUR. WELLNESS INDUSTRY PROJECTIONS (EUR billion) 7,00 6,00 6,00 5,00 4,05 4,00 3,00 2,19 2,00 1,00 2009 2010E 2011E 2012E Source: Ernst & Young and FICCI 5,26 4,62 3,84 2,90 1,65 Wellness Industry Wellness Services Geographically, South India is much ahead in terms of wellness, with an average of 34. wellness centers per 100. 000 households, compared with 13. 6 for the North, 12 for the West and 10. 1 in the East. AVERAGE NUMBER OF WELLNESS CENTERS IN INDIA 0 South North West East 13,6 12 10,1 Source: Ernst & Young and FICCI 5 10 15 20 25 30 35 34,4 40 The report depicts the overall wellness industry as highly unorganized, with the organized sector limited to less than 50 percent of the industry. The industry’s disorganization and fragmentation open further opportunities for international wellness players to capture a large share of the market.Wellness services From massages to cardio sessions, from steam baths to ago puncture, from slimming programs to beauty treatments, the wellness services segment includes all the facilities, centers and in general domestic and international players which offer Indian customers wellness solutions. Recent trends in the wellness services sector Spas: As per the FICCI-EY study, rejuvenation services – including spas, alternative therapies, Ayurveda treatments and beauty services – is expected to witness a 30 percent growth till 2014.In its 2009 report, SpaFinder Inc. counted over 2. 300 spas operating in India, with over 700 to open by 2012 and generating revenues for approximately EUR 264 mil lion annually. NUMBER OF SPAS IN INDIA (PROJECTION) 3500 3000 2500 2000 1500 1000 500 0 2009 Source: SpaFinder Inc. + 700 spas 3000 2300 2012 A distinct trend visible in the Indian wellness market is the opening of spas in the mid-price category. No longer exclusivity of 5-stars hotel guests, standalone spas with a more affordable price-value equation are filling a gap that was missing in the market2.Gyms: Assessed at around INR 500 crore (EUR 75 million) in 2009, the gym market in India is quickly developing. As per the FICCI-EY study, fitness services – comprising gyms and slimming centers – will grow by more than 25 percent till 2014. According to the consultancy firm Deloitte and the US-based International Health, Racquet & Sportsclub Association, the number of people using health clubs in India currently stands at 0. 23 million. Of this, experts say 40 percent are women3. HEALTH CLUB USERS PENETRATION RATE 2 3Wellness industry unaffected by recession, liveMint, Th e Wall Street Journal, Jun 14, 2009. Gym becoming social networking hub, The Economic Times, Aug 14, 2009. 0,0% US Australia New Zealand Singapore Hong Kong India 0,4% 5,0% 10,0% 15,0% 20,0% 17,0% 12,4% 10,8% 6,5% 3,9% Source: Deloitte & International Health, Racquet & Sportclub Association The still low penetration rate, combined with the success of the fitness reality show Biggest Loser Jeetega, which featured gym equipment of the Italian manufacturer Technogym SpA,suggests there is still plenty of room for new centers to open in India.Hotels and restaurant: A further trend, emerging as a consequence of the significant number of lifestyle diseases which affects the country — India accounts for 60% of global cardiac illnesses and has over 50 million diabetics — is the emergence of hotels as health destinations, offering special menus and fitness programs4. Many restaurants are also starting to propose their health-conscious customers special menus. Main international and national players of the wellness services sectorOverall, more than 15 international players in the wellness product and service space have entered India in the recent past and are aggressively expanding in the country. Just to name one, the US-based largest international gym chain in the world, Gold’s Gym has opened 48 gyms since its arrival in India in 2002. This increasing competition from multinationals has compelled national players – including Reliance, Dabur, Manipal Group of Companies, Dr. Batra’s, Kaya Health Clinic – to strengthen and speed up their market expansion strategies.To support the growth, after Talwalkars– one of the leading gym chains in India, with over 100 branches across 50 cities in the country, and over 100. 000 members – and Birla Pacific Spa, also the healthcare and beauty treatment provider Goodwill Hospitals, the drug retail chain Apollo Pharmacy, the diagnostics chain Super Religare Laboratories and the eye care firm VasanEyecare are planning to go public in the next 12 months5. 4 Wellness on the menu, liveMint, The Wall Street Journal, Jul 29, 2011. 5After Birla Pacific Spa and Talwalkars niche beauty and wellness companies planning for IPO, The Economic Times, Aug 25, 2011.While substandard facilities and a lack of qualified staff still characterize the domestic wellness scene, this unsatisfying picture opens further opportunities to international players, which will bring to India their sets of standards of procedures and training programs. Wellness products Including various types of â€Å"modified† foods (e. g. , fat free, low calories, energetic, reinforcing), oils, supplements, integrators, and personal care products, wellness products are gaining more and more space in Indians’ purchase basket.No longer limited to preventive or supportive nutrition, the wellness product portfolio reflects a mix of indulgence, invigoration and narcissism6. Health and wellness food s market Tata Strategic Management Group (TSMG) has estimated theIndian health and wellness foods market being worth INR 10. 150 crore(EUR1. 52 billion) in 2009, with the potential of rising at a compounded annual growth rate of 32. 5 percent to INR 55. 000crore (EUR 8. 24 billion) by 2015. 6 Impulse and Lifestyle Products Define the FMCG Future in India, Roosevelt D’souza, Executive Director, The Nielsen Company, March 4, 2011.HEALTH AND WELLNESS FOODS PROJECTION (EUR billion) 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 2009 2010E 2011E 2012E 2013E 2014E 2015E Source: TSMG 8,24 + 32. 5% 4,69 3,54 2,67 1,52 2,01 6,21 To capture the growing demand, food brands are in a race to launch new products. Himalaya International’s natural fruit yoghurt, Parle Products’s baked chips, Amul’s range of functional products (including energy drinks, probiotic ice-creams, probiotic lassi and curd, high calcium milk and reduced salt butter), Frito Lay’s trans-fat a nd MSG free products, ITC Food’s low cholesterol products, gut beneficial foods are just few examples7.Sugar-free products With diabetes increasing at an alarming rate –the number of people with diabetes was over 45 million in 2010 and is expected to rise to 69. 9 million by 2015 –, obesity, hypertension and other lifestyle-related disorders, sugar-free product variants are gaining more space on the retail shelves. While Indians have begun to show a liking to sugar-free products, sugar substitutes (often referred to as â€Å"sweeteners†) do not receive the same welcome.In fact, sweeteners are not yet considered a low-calorie sugar substitute, but a product for people suffering of lifestyle diseases8. Nutraceuticals market Within the wellness products segment, the nutraceuticals market – merger of the words â€Å"nutrition† and â€Å"pharmaceutical† indicating functional foods, beverages and dietary supplements which provide health and medical benefits – is expected to grow exponentially. The 2009 FICCI-EY Nutraceuticals – Critical supplement for building a healthy India estimated the market to be around INR 44 billion (representing one 7 8Insights on Indian market, NutriConnect, 2009. Sweet equilibrium, Progressive Grocer, December 2010. percent of the global INR 5. 148 billion nutraceutical market), growing by an annual 18 percent since 2006, much faster than the global 7 percentaverage. INDIA’S NUTRACEUTICAL GLOBAL MARKET SHARE AND SEGMENTATION Rest of EU; 6% Switzerland ; 3% Italy; 3% UK; 2% France; 6% Germany; 5% Japan; 22% 14% Others; 9% US; 36% Functional foods Rest of Asia; 7% Functional beverages India; 1% Dietary supplements Source: Ernst & Young and FICCI 2% 54% Source: Frost & Sullivan, Cygnus Growth drivers are: ? ? the increasing affluence of working population with changing lifestyles; the reduced affordability of sickness related expenditures (with the Out-ofpocket expenditure constituting 64 percent of healthcare expenditures in India – against the global average of 18 percent – and the average cost of in-patient treatment doubled in the decade 1995-20059); the increasing awareness and media penetration; Andthe increased accessibility to such roducts, due to the emergence of new distribution channels. ? ? Moreover, due to their high prices compared to conventional foods, the lack of credibility of their benefits among costumers, and the not-yet-implemented regulatory framework, the latent market for nutraceutical products is estimated to be two to four times the existing market size. CONCLUSIONSIn India, a new multi-dimensional definition of wellness is emerging, encompassing the individual’s desire for social acceptance, exclusivity and collective welfare. Be it in the services or product sector, the wellness industry in India is showing bright opportunities to wellness providers, especially international players. 9 WHO statistical information system, 2008.

Biography of Ruth Bader Ginsburg, Supreme Court Justice

Biography of Ruth Bader Ginsburg, Supreme Court Justice Ruth Bader Ginsburg (born Joan Ruth Bader on March 15, 1933) is an Associate Justice of the Supreme Court of the United States. She was first appointed to the U.S. Court of Appeals in 1980 by President Jimmy Carter, then to the Supreme Court by President Bill Clinton in 1993, taking the oath of office on August 10, 1993. After former Justice Sandra Day OConnor, Ginsburg is the second-ever female justice to be confirmed to the court. Along with justices Sonia Sotomayor and Elena Kagan, she is one of only four female justices ever to be confirmed. Fast Facts: Ruth Bader Ginsburg Full Name: Joan Ruth Bader GinsburgNickname: The Notorious RBGOccupation: Associate Justice of the Supreme Court of the United StatesBorn: March 15, 1933 in Brooklyn, New YorkParents’ Names: Nathan Bader and Celia Amster BaderSpouse: Martin D. Ginsburg (deceased 2010)Children: Jane C. Ginsburg (born 1955) and James S. Ginsburg (born 1965)Education: Cornell University, Phi Beta Kappa, Phi Kappa Phi, B.A. in government 1954; Harvard Law School (1956-58); Columbia Law School, LL.B. (J.D.) 1959Published Works: Harvard Law Review Columbia Law Review â€Å"Civil Procedure in Sweden† (1965), â€Å"Text, Cases, and Materials on Sex-Based Discrimination† (1974)Key Accomplishments: First female member of the Harvard Law Review, American Bar Associations Thurgood Marshall Award (1999) Generally considered part of the court’s moderate-to-liberal wing, Ginsburgs decisions reflect her support of gender equality, workers’ rights and constitutional separation of church and state. In 1999, the American Bar Association gave her its coveted Thurgood Marshall Award for her years of advocacy for gender equality, civil rights, and social justice. Early Years and Education Ruth Bader Ginsburg was born on March 15, 1933, in Brooklyn, New York, during the height of the Great Depression. Her father, Nathan Bader, was a furrier, and her mother, Celia Bader, worked in a clothing factory. From watching her mother forego high school in order to put her brother through college, Ginsburg gained a love for education. With the constant encouragement and help of her mother, Ginsburg excelled as a student at James Madison High School. Her mother, who had so greatly influenced her early life, died from cancer the day before her graduation ceremony. Ginsburg continued her education at Cornell University in Ithaca, New York, graduating Phi Beta Kappa, Phi Kappa Phi at the top of her class with a Bachelor of Arts degree in government in 1954. Later the same year, she married Martin Ginsburg, a law student she met at Cornell. Soon after their marriage, the couple moved to Fort Sill, Oklahoma, where Martin was stationed as an officer in the U.S. Army Reserve. While living in Oklahoma, Ginsburg worked for the Social Security Administration, where she was demoted for being pregnant. Ginsburg put her education on hold to start a family, giving birth to her first child, Jane, in 1955. Law School In 1956, after her husband’s completion of his military service, Ginsburg enrolled at Harvard Law School as one of only nine women in a class with over 500 men. In a 2015 interview with the New York Times, Ginsburg recalls being asked by the Dean of Harvard Law, â€Å"How do you justify taking a spot from a qualified man?† Though embarrassed by the question, Ginsburg offered the tongue-in-cheek response, â€Å"My husband is a second-year law student, and it’s important for a woman to understand her husband’s work.† In 1958, Ginsburg transferred to Columbia University Law School, where she earned her Bachelor of Laws degree in 1959, tying for first in her class. Over the course of her college years, she became the first woman to be published in both the prestigious Harvard Law Review and Columbia Law Review. Early Legal Career Not even her excellent academic record made Ginsburg immune to the overt gender-based discrimination of the 1960s. In her first attempt to find work out of college, Supreme Court Justice Felix Frankfurter refused to hire her as his law clerk because of her gender. However, aided by a forceful recommendation from her professor at Columbia, Ginsburg was hired by U.S. District Judge Edmund L. Palmieri, working as his law clerk until 1961. Offered jobs at several law firms, but dismayed by finding them always to be at a much lower salary than those offered to her male counterparts, Ginsburg chose to join the Columbia Project on International Civil Procedure. The position required her to live in Sweden while doing research for her book on Swedish Civil Procedure practices. After returning to the States in 1963, she taught at Rutgers University Law School until accepting a full professorship at Columbia University Law School in 1972. In route to becoming the first tenured female professor at Columbia, Ginsburg headed the Women’s Rights Project of the American Civil Liberties Union (ACLU). In this capacity, she argued six women’s rights cases before the U.S. Supreme Court from 1973 to 1976, winning five of them and setting legal precedents that would lead to significant changes in the law as it affects women. At the same time, however, Ginsburg’s record shows that she believed the law should be â€Å"gender-blind† and ensure equal rights and protections to persons of all genders and sexual orientations. For example, one of the five cases she won while representing the ACLU dealt with a provision of the Social Security Act that treated women more favorably than men by granting certain monetary benefits to widows but not to widowers. Judicial Career: Court of Appeals and Supreme Court On April 14, 1980, President Carter nominated Ginsburg to a seat on the United States Court of Appeals for the District of Columbia. With her nomination confirmed by the Senate on June 18, 1980, she was sworn in later the same day. She served until August 9, 1993, when she was officially elevated to the U.S. Supreme Court. Ginsburg was nominated as an Associate Justice of the Supreme Court by President Clinton on June 14, 1993, to fill the seat vacated by the retirement of Justice Byron White. As she entered her Senate confirmation hearings, Ginsburg carried with her the American Bar Association’s Standing Committee on the Federal Judiciary’s â€Å"well qualified† rating- its highest possible rating for prospective justices.  Ã‚   In her Senate Judiciary Committee hearing, Ginsburg declined to answer questions about the constitutionality of some issues on which she might have to rule as a Supreme Court justice, such as the death penalty. However, she did confirm her belief that the Constitution implied an overall right to privacy, and clearly addressed her constitutional philosophy as it applied to gender equality. The full Senate confirmed her nomination by a vote of 96 to 3 on August 3, 1993, and she was sworn in on August 10, 1993. Official Supreme Court Portrait of Ruth Bader Ginsburg. Public Domain Supreme Court Record Over the course of her tenure on the Supreme Court, some of Ruth Bader Ginsburg’s written opinions and arguments during deliberations on landmark cases have reflected her lifelong advocacy for gender equality and equal rights. United States v. Virginia (1996): Ginsburg wrote the Court’s majority opinion holding that the previously male-only Virginia Military Institute could not deny admission to women based solely on their gender.Olmstead v. L.C. (1999): In this case involving the rights of female patients confined in state mental hospitals, Ginsburg wrote the Court’s majority opinion holding that under Title II of the 1990 Americans with Disabilities Act (ADA), persons with mental disabilities have the right to live in the community rather than in institutions if medically and financially approved to do so.Ledbetter v. Goodyear Tire Rubber Co. (2007): Though she voted in the minority in this case of gender-based wage discrimination, Ginsburg’s passionate dissenting opinion moved President Barack Obama to press Congress to pass the Lilly Ledbetter Fair Pay Act of 2009, overturning the Supreme Court’s 2007 ruling by making it clear that the time period allowed for the filing of proven claims of pay discrimination based on gender, race, national origin, age, religion, or disability may not be limited. As the first law signed by President Obama, a framed copy of the Lilly Ledbetter Act hangs in Justice Ginsburg’s office. Safford Unified School District v. Redding (2009): While she did not write the majority opinion, Ginsburg is credited with influencing the Court’s 8-1 ruling that a public school had violated the Fourth Amendment rights of a 13-year-old female student by ordering her to strip to her bra and underpants so that she could be searched for drugs by school authorities.Obergefell v. Hodges (2015): Ginsburg is considered to have been instrumental in influencing the Court’s 5-4 decision in Obergefell v. Hodges that ruled same-sex marriage legal in all 50 states. For years, she had shown her support for the practice by officiating same-sex marriages and by challenging arguments against it while the case was still in the appellate courts. Since being seated on the Court in 1993, Ginsburg has never missed a day of oral argument, even while undergoing treatment for cancer and following her husbands death. In January 2018, shortly after President Donald Trump released a list of his potential Supreme Court nominees, the then 84-year-old Ginsburg silently signaled her intent to remain on the Court by hiring a full set of law clerks through 2020. On July 29, 2018, Ginsburg stated in an interview with CNN that she planned to serve on the Court until age 90. â€Å"I’m now 85,† Ginsburg said. â€Å"My senior colleague, Justice John Paul Stevens, he stepped down when he was 90, so think I have about at least five more years.†Ã‚   Cancer Surgery (2018) On December 21, 2018, Justice Ginsburg underwent surgery for the removal of two cancerous nodules from her left lung. According to the Supreme Court press office, there â€Å"was no evidence of any remaining disease,† following the procedure performed at Memorial Sloan Kettering Cancer Center in New York City. â€Å"Scans performed before surgery indicated no evidence of disease elsewhere in the body. Currently, no further treatment is planned,† stated the court, adding, â€Å"Justice Ginsburg is resting comfortably and is expected to remain in the hospital for a few days.†Ã‚  The nodules were discovered during tests Ginsburg underwent in relationship to a fall that fractured three of her ribs on Nov. 7. On December 23, just two days after the surgery the Supreme Court reported that Justice Ginsburg was working from her hospital room. During the week of January 7, 2019, Ginsburg failed to attend oral arguments for the first time in her 25 years on the bench of the Supreme Court. However, the Court reported on January 11 that she would return to work and would need no further medical treatment. â€Å"Post-surgery evaluation indicates no evidence of remaining disease, and no further treatment is required,† said court spokeswoman Kathleen Arberg. â€Å"Justice Ginsburg will continue to work from home next week and will participate in the consideration and decision of the cases on the basis of the briefs and the transcripts of oral arguments. Her recovery from surgery is on track.† Personal and Family Life Less than a month after she graduated from Cornell in 1954, Ruth Bader married Martin D. Ginsburg, who would later enjoy a successful career as a tax attorney. The couple had two children: a daughter Jane, born in 1955, and a son James Steven, born in 1965. Today, Jane Ginsburg is a professor at Columbia Law School and James Steven Ginsburg is the founder and president of Cedille Records, a Chicago-based classical music recording company. Ruth Bader Ginsburg now has four grandchildren. Martin Ginsburg died of complications from metastatic cancer on June 27, 2010, just four days after the couple celebrated their 56th wedding anniversary. The couple often spoke fondly of their shared parenting and income-earning marriage. Ginsburg once described Martin as â€Å"the only young man I dated who cared that I had a brain.† Martin once explained the reason for their long and successful marriage: â€Å"My wife doesnt give me any advice about cooking and I dont give her any advice about the law.† The day after her husband’s death, Ruth Bader Ginsburg was at work hearing oral arguments on the final day of the Supreme Court’s 2010 term. Quotes Ruth Bader Ginsburg is known for her memorable statements both in and out of court. â€Å"I try to teach through my opinions, through my speeches, how wrong it is to judge people on the basis of what they look like, color of their skin, whether they’re men or women.† (MSNBC interview)My mother told me two things constantly. One was to be a lady, and the other was to be independent.† (ACLU)â€Å"Women will have achieved true equality when men share with them the responsibility of bringing up the next generation.† (The Record) Finally, when asked how she would like to be remembered, Ginsburg told MSNBC, â€Å"Someone who used whatever talent she had to do her work to the very best of her ability. And to help repair tears in her society, to make things a little better through the use of whatever ability she has. To do something, as my colleague (Justice) David Souter would say, outside myself.† Sources .†Ruth Bader Ginsburgâ€Å" Academy of AchievementGalanes, Philip (November 14, 2015). â€Å"†Ruth Bader Ginsburg and Gloria Steinem on the Unending Fight for Womens Rights. The New York Times.Irin Carmon, Irin and Knizhnik, Shana. â€Å"Notorious RBG: The Life and Times of Ruth Bader Ginsburg.† Dey Street Books (2015). ISBN-10: 0062415832Burton, Danielle (October 1, 2007). â€Å".†10 Things You Didnt Know About Ruth Bader Ginsburg US News World Report.Lewis, Neil A. (June 15, 1993). â€Å".†The Supreme Court: Woman in the News; Rejected as a Clerk, Chosen as a Justice: Ruth Joan Bader Ginsburg The New York Times. ISSN 0362-4331

Domain-Emotional Assignment Example | Topics and Well Written Essays - 750 words

Domain-Emotional - Assignment Example reakthroughs achieved via online learning are immense where many students benefit from such programs, including disabled ones as well who find it discomforting to leave the confines of their homes to seek education. However, this doesn’t imply that online learning is free from issues and drawbacks. Amongst many other challenges, the challenge of organization can be deemed as the most pressing one, where the domain where the challenge may be placed is emotional. The issue of organization becomes emotional in the pretext that whenever the aim to organize the course of studies is partaken, major barriers are found in the way which becomes a source for emotional dis-balance (Facoine, 2013). In other words, due to the issues with organizing the course of studies in a compact manner, a lapse of judgment may be experienced over the choice of medium of learning which then becomes emotionally disturbing. An ordinary mind would fail to develop a connection between the challenge of organization and the domain of emotions. Yet, studying the facts and significance of organization for human life may reveal striking implications. Organization is termed as the series of steps or processes which must be taken in order to achieve the goal within the prescribed set of resources (Hatch & Cunnliff 2013). In terms of learning, organization refers to clear understanding of modules, qualifying the course with satisfactory grades and also, coming out with an enhanced vision over the subject by the end of the tenure. To achieve these ends, certain means need to be employed. The issue is, the means which humans use are the conventional ones for instance, combined studies, reaching out to the instructors and team mates to clarify concepts, one-on-one contact with the peers, grouping up to form opinions and discuss issues to see trends amongst those who are sharing the course inputs and outputs and man y other things. However, in the absence of such conventional means to organize the

The Soda Pop Board of America Advertisement Essay

The Soda Pop Board of America Advertisement - Essay Example This "The Soda Pop Board of America Advertisement" essay outlines the peculiarities of the food ad. This particular advertisement selected also understands that individuals who are attracted to notions of family experience a variety of sociological rituals inside the home. The rituals are â€Å"the cultural values of a community that offer predictability, and provide important avenues for expression of identity and culture† (Leeds-Hurwitz 2002:34). This advertisement depicts a mother that is abundantly satisfied with her child, who is pictured to her right with a glowing smile. By using the bottle of soda within the ad along with the notion that cola helps lead to a better life, the advertisers recognize the ritual of dining together with family-oriented buyers and play on these lifestyle elements. Serving food and family time together, as only two examples, are rituals that hailed from this particular time period, such as timing family dinner for service the moment the breadw inner father figure returns. By utilizing the mother in this advertisement, it clearly illustrates the role of the woman as caretaker and links baby health and well-being with cola consumption. Determining what type of beverage or foodstuff to serve the child is a ritualistic aspect of life and duty in this particular time period where the advertisement was launched. This advertisement also appeals to elements of this culture in which uncertainty is not tolerated when it relates to family roles and the familial structures that guide lifestyle principles.... ining what type of beverage or foodstuff to serve the child is a ritualistic aspect of life and duty in this particular time period where the advertisement was launched. Culturally, this advertisement also appeals to elements of this culture in which uncertainty is not tolerated when it relates to family roles, gender roles, and the familial structures that guide lifestyle principles. Uncertainty avoidance occurs when individuals will not accept high uncertainty, ambiguity or lack of structure at home or in the professional environment. People in â€Å"uncertainty accepting cultures† are more tolerant of conflicting opinion and have fewer rules† (Donnison 2008:17). During this period, the household roles were clearly identified and social backlash occurred when a mother stepped out of the caretaker role to explore personal desires or a career. The advertisers understand the cultural need for structure and use cola as a psychological motivator to ensure that the primary c oncern of a mother, her child’s needs and happiness, receive considerable attention and certainty. At this period, as already identified, there was much social inequality that still exists today. â€Å"Social inequality is a fundamental predictor of virtually all social processes and a person’s position in this system is the most consistent predictor of his or her behaviour, attitudes, and life choices† (sociologyindex.com 2011: 1). In this advertisement, the child is depicted as healthy and attractive in measurement to other children. By illustrating an individual that clearly hails from a very modest home environment and impressing the notion of a more affluent child, the cola manufacturer also maintains the ability to somewhat deceive the reader who is looking for someone to give her life